Finding Work in the Events Industry in 2012: 3 Tips for Best Practice




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The events industry continues to thrive, despite the prolonged economic uncertainty that threatens the U.S. and central Europe. At the heart of this growth is the diverse and evolutionary nature of event planning, which can encompass everything from organizing unique stag weekends to arranging business conferences or team building exercises. As with any growing industry, however, its job market is competitive and there are several things that you must bear in mind when you apply for work as an events coordinator or marketer.

1. Know Your Industry: Remain Informed at All Times: If you are among a number of job seekers within a crowded market space, it is often the smallest of details that can make the difference between success and failure. Developing an understanding of the events market and its latest trends is crucial, and this can be used in an interview to showcase the passion and interest that you have for the industry. This can give you a competitive edge on candidates with similar skill sets, and help to develop a rapport with your potential employer. Use the Internet and customize online news alerts to deliver information daily to your inbox, so that you can remain informed easily and without issues.

2. Know Your Brand: Make Sure Your Skills Suit an Employer: Given the diverse and changeable nature of the events industry, it is important that you also take the time to study each potential employer and ensure that you are a suitable candidate. For example while some companies specialize in a specific sector or niche, others such as UK based Chillisauce offer a comprehensive range of corporate and recreational activities for their clients. Dealing with this diversity of clients requires different skills and communication styles, so it is worth developing an understanding of these as part of the application and interview process.

3. Use Your Spare Time Wisely: Get Involved with Events in Your Area: How you use your spare time is very revealing to a potential employer, as it shows the level of interest that you have in a specific field or industry. With events planning extremely strong in the nonprofit sector, there is an ideal opportunity for you to volunteer and learn more about the industry that you are hoping to work in. This type of experience is invaluable in a competitive job market, where your portfolio of skills and expertise become far more relevant if they have been applied in a practical manner.

The Bottom Line

Finding work in the current economic climate is challenging, especially if you are hoping to gain employment in a competitive sector such as events planning and marketing. There are opportunities in this market place, however, so long as you are willing to be proactive and open your mind to voluntary work and the portfolio of skills required to succeed. Often a successful job applicant in the events market boasts more than academic qualifications, and has taken the initiative to build experience and showcase their desire to find work.




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