There are lots of reasons why people are battling to find work, but in this article I am going to discuss one reason that you are probably not even aware of.
Are you using Facebook to help you with your job hunting? Then there are a couple of very important things that you need to know:
Facebook uses a special algorithm to decide what information to show YOU from all the Facebook pages you follow. In general it means that only about 15% of a page’s followers will see any given status update.
Let’s look at a few examples. Below is an image of a status update I published recently:
You will see that it is an Internship and Internships are very popular and sought after. But you can also see that only 5,740 of our followers saw this status update. If you take into account that we have 33,041 followers then it means that only 17.37% saw this status update. Or in other words: Facebook only showed it to 5,740 people. Did you see this status update in your newsfeed?
Let’s look at another example:
You will see that it is a Financial Clerk position. But you can also see that only 7,736 of our followers saw this status update. This means that only 23.41% saw this status update. Or in other words: Facebook only showed it to 7,736 people. Did you see this status update in your newsfeed?
This means that YOU are missing out on vacancies during the day because Facebook does not show you all our status updates.
The reason is that Facebook wants page owners to pay an amount so that all their followers will see every status update. Look at the pictures above: In the bottom right hand corner you will see the word “Promote”. Page owners can click on this link and then pay Facebook to show the status updates to more people.
With our Pretoria page it will cost about R9,000 to make sure that a status update reach every follower. And that R9,000 is just for one status update. For the second status update it is another R9,000, etc. We obviously do not have that kind of money lying around.
So you need to understand that you are missing important status updates with jobs, learnerships and internships.
If you are serious about finding a job then you will have to make sure you see our status updates so that you do not miss any announcements, learnerships, internships, etc. The best way to do this is to visit our actual Facebook page - don’t just wait for our status updates in your newsfeed. When you visit our Facebook page you will be able to see all the status updates and never miss a big job announcement again. You can do this by:
- putting our Facebook page in your favourites in your browser or
- putting a link on your computer where you will see it every day or
- make a desktop icon and link it to our Facebook page.
It is unfortunate that Facebook does not show you all the status updates - but you need to make sure that you do get to see it otherwise it might just cost you a job!